What The Fook Happened to…
Your Woman was the one-hit-wonder in 1997 for pop outfit White Town. I remember hearing the track on the radio and thinking “I like this!”, but alas, it was one of those situations where I continually failed to grab the name of the artist and the track’s name. But eventually I did get those precious nuggets of info, and 13-year-old me strolled into the record shop to buy the CD single. The track went to number one in the UK charts on 7th January and received seriously heavy doses of radio airplay. But, whatever happened to White Town? Who were they?
White Town was (and still is!) Jyoti Mishra, Born in India, but raised in the UK since he was just three years old. White Town was an electro-pop act playing out of Derby since the late 80s, but a chance discovery by then Radio One DJ Mark Radcliffe, suddenly turned low-key to over-night fame. One thing led to another and then White Town signed to EMI/Chrysalis in late 96 and the track was released at the beginning of 97.
The track Your Woman seemed to have the right components for the charts, at the right time. Read Jyoti’s interesting FAQ with regards to the track here. Perhaps it was chance, or perhaps it was a stroke of genius, but the mixture of electro samples and catchy vocals really paid dividends. Check out the track for yourself here…
White Town – Your Woman
>> download <<
This download is a sample of the music only and must be deleted from your computer within 24 hours of downloading. This download link will expire on 5th July.
You can also view the video here on youtube.
Thinking back I can see where perhaps history has repeated itself. Remember that Levi’s jeans advert on the moon about a spaceman? That went on to be a serious one hit wonder for Babylon Zoo. The track Spaceman was ALSO an electro pop affair. Sadly for Babylon Zoo, the ultra catchy high pitched chorus (as heard on the advert) was the only catchy thing to come from them. And, as we all know, a key element to succesful pop music is creating catchy tunes.
But, as stated on his blog, Jyoti isn’t bitter about the way things went. Seemingly not too long after his album release it all turned a bit sour and EMI were eager to part company with him, but even that short lived success then enabled Jyoti to create his own ‘proper’ studio and continue working where he left off before his stint with fame. A classic quote from Jyoti, which really relates to how often the pop industry can be fooled; This song is also a minute too long for radio (according to major label A&R rules), not well-produced (according to Warners) and “too clever” for “average pop buyers.” – The full written article about White Town’s falling out with the pop industry (from 97) can be found here.
Anyway, as for the present and future, a new White Town album has been completed, although none of the finer details are available yet. You can catch Jyoti on last.fm as well as the White Town blog and his own personal blog.
So, anyone remember this track?!